A simulated flame effect fire comprising a liquid reservoir for containing liquid; at least one wick having a portion thereof configured for contact with the liquid; a heating element arranged relative to another portion of the at least one wick for evaporating liquid in the wick, thereby generating vapor; a light source arranged relative to the at least one wick for illuminating the vapor from the wick to generate simulated flame effects; and a fuel bed located such that the generated simulated flame effects appear to originate from the fuel bed.