In one embodiment, a server receives a request from a first user to share content from a first forum (e.g., a webpage) with a second user. In response, the server generates a link to the content for use by the second user. This link includes a pointer to a first user preference associated with the first user. In some instances, the first user preference is stored in conjunction with a unique identifier associated with the first user. Subsequently, when the second user attempts to access the content, the server generates a second webpage that includes the content. The server customizes the webpage (that is to be displayed to the second user) by using the user preferences associated with the first user.