This document describes techniques for, and apparatuses capable of, provider-specific parsing for content retrieval. In one embodiment, a user's computing device receives code (e.g., an executable script) from a content provider and utilizes a parsing scheme associated with the content provider to parse the code and determine an address that can be used to retrieve an instance of content. The instance of content can then be retrieved using the address and without executing the code. In some embodiments, the parsing scheme is specific to the content provider and can be updated based on a change to the code.