In one example, a method includes receiving information on a user role of a user account associated with a business intelligence system. The method further includes gathering information on interactions of the user account with the business intelligence system. The method further includes generating an initial business intelligence output based on data from one or more data sources. The method further includes generating a customized business intelligence output for the user account based on the initial business intelligence output, the user role, and the interactions of the user account with the business intelligence system. The method further includes providing the customized business intelligence output to the user account.