Techniques for providing and consuming web services, including a service library configured to store one or more web services and a host directory connected to service hosts, configured to store data related to the service hosts. The service hosts are a network and adapted to receive and fulfill deployment requests for the web services stored in the service library by instantiating one or more endpoints of one of the web services. A manager is configured to query the host directory and the service library, generate a deployment plan, and transmit deployment requests to the one or more service hosts.