A method of facilitating communications between a mobile terminal and a display device includes determining an orientation of a mobile terminal with respect to a display device that is physically distinct of the mobile terminal, and determining a manner in which wireless content data is to be communicated between the display device and the mobile terminal. The method includes wirelessly transmitting the content data between the display device and the mobile terminal based on the determined manner. The determined manner of the communication can be based on determining whether the mobile terminal faces a display screen of the display device for wirelessly transmitting the content data from the mobile terminal to the display device or determining whether the mobile terminal faces away from the display screen of the display device for wirelessly transmitting the content data from the display device to the mobile terminal.