A virtual circular conferencing experience using unified communication technology is described. An apparatus may comprise a communications module operative to receive a plurality of incoming video streams from corresponding client devices for a conference call, a multimedia controller operative to retrieve video information of participants from each of the incoming video streams and generate a seamless virtual circular video stream from the video information comprising a virtual circular image having a composite of participants in a virtual room, and a communications module operative to broadcast the seamless virtual circular video stream to the client devices. Other embodiments are described and claimed.