A method is provided for calibrating a display having color channels. Each color channel is capable of adjusting settings for pixel values at gray level entries. The method includes selecting a gray level entry for calibration. The method also includes providing a target white point in chromaticity coordinates (x, y) and a target brightness at the selected gray level entry to the display. The method further includes adjusting the setting for the pixel values for the color channels at the selected gray level entry such that the display achieves the target white point and the target brightness at an adjusted pixel value.