An application programming Interface (API) is downloaded to wireless user equipment (UE). The API enables the UE to automatically detect the presence of an access point (AP) in a venue and to transmit identification information to the access point to authenticate the UE. The AP may be one of a plurality of APs in a single venue with the identification/authentication occurring whenever the UE comes within range of any of the APs in the venue. A plurality of venues may be coupled to a Cloud network with the authentication information stored on the Cloud network. In this manner, whenever the UE enters any of the venues, the UE is automatically authenticated when it comes within range of any AP within any of the venues. The venue may use the API to provide advertising, coupons, web links, images, audio, video, streaming video, and the like to the UE. The venue may direct the UE to a website or provide a link to the website.