A display device and a method for controlling the same are disclosed. The method includes providing a first tactile feedback to a first area of a display unit, the first tactile feedback corresponding to texture information of the first area, detecting one or more touch inputs applied to the first area, accumulating attribute information of the touch inputs applied to the first area and storing the accumulated attribute information, updating the texture information of the first area according to the accumulated attribute information, and providing a second tactile feedback corresponding to the updated texture information of the first area.