In one embodiment, a method determines an audience rule to be applied for delivering content. The audience rule specifies an audience that is defined based on a combination of device properties, content properties, and digital rights management (DRM) properties. A device group associated with a group of devices is determined where devices in the device group are associated with content authorization properties, device properties, and digital rights management (DRM) properties. The method then applies the audience rule to the device group to determine any devices in the group of devices in which a content authorization for a device should be altered based on analyzing the content authorization properties, device properties, and digital rights management (DRM) properties of the device group and the combination of device properties, content properties, and digital rights management (DRM) properties of the audience rule.