A system and method are disclosed that improve the efficiency and performance of an Automatic Content Recognition (ACR) system. Several approaches are described that may be used alone or in combination to reduce total system computational costs related to the manner in which such an ACR means takes samples, called “fingerprints,” of digital content being played by a television display device and transmits said fingerprints to a remote server to be compared to a database of fingerprints from known programming. Methods are described for implementing such system performance enhancement including varying sampling rates and other resolution metrics during the process of creating such fingerprints and transmitting them to the database server. The system and method disclosed also describes how to reduce the probability that, when compared to samples from already-identified programming, such fingerprints are incorrectly identified as being of programming other than that which they are in fact derived from.