A wig drying apparatus and method are provided, the apparatus being adapted to support a wig and which may be used to direct air currents upward such that a wig may be dried quickly and easily without damaging the wig or unduly altering the wig's outer appearance, comprises, a stand adapted to hold a wig, the stand comprising a main body member comprising a base and a neck member, and upper members comprising a central member and side members. The neck member comprises a base tube comprising a base opening. The base opening is adapted to accept a hose/outlet portion of a dryer. In the preferred embodiment, the device's shape is generally that of a human head and neck. In one embodiment, the central member and base tube are removable and may be used to dry a wig not supported by the remaining portions of the stand.