Embodiments of a baseball or softball pitching and training device and methods of teaching a student pitcher the art of intelligent pitching are disclosed. An embodiment of a device comprises a vertically planar display surface having an image and dimensions of an average strike zone, the display surface further comprising, a plurality of areas of generally rectangular target shapes for receiving pitched balls; the generally rectangular target shapes indicating graded locations of effectiveness of pitches; and the device furthermore comprising, pitch location information, which is controlled by pitch count of “balls” and “strikes”. Furthermore, an embodiment of a method includes the steps of (1) providing the device disclosed above; and (2) providing pitch location and pitch selection information, which are controlled by pitch count of “balls” and “strikes”.