There is provided in a preferred embodiment a retention bracket for coupling a steering column member to a vehicle cross-support member. The bracket includes a mounting shoe and a reinforcing rod. The mounting shoe has gusset plates integrally joined by a forward end plate, and a lowermost flange extending inwardly along a bottom edge portion of one gusset plate towards the other gusset plate to define a lowermost channel. The reinforcing rod includes an elongated reinforcement portion and a threaded bored portion, the reinforcing rod being positioned in the channel with an outer peripheral surface coupled to the flange and the other gusset plate. The threaded bore portion defines an internally threaded bore for complementary mated engagement with a threaded end of an attachment bolt in the securement of the steering column member to the retention bracket.