Provided is a film opener and a film placement system capable of smoothly and securely placing even a thin tubular film around a placement target. The film opener is mounted to a film placement apparatus for opening a tubular film supplied so as to be sheet-like folded and placing the tubular film around a bottle, and includes first and second suction rods and third and fourth suction rods that grip a sheet-like folded label by suction, and the first and second suction rods, and the third and fourth suction rods, separate from each other, and thereby the label is opened, and in a state where the label is open, suction holes of the first suction rod and suction holes of the fourth suction rod oppose each other, and suction holes of the second suction rods and suction holes of the third suction rod oppose each other.