A sulfur-crosslinkable rubberizing mixture for strengthening elements in motor vehicle pneumatic tires comprises 70 to 100 phr (parts by weight, based on 100 parts by weight of total rubbers in the mixture) of natural rubber, up to 30 phr of at least one polybutadiene, 40 to 70 phr of at least one carbon black and a bonding system. Further, motor vehicle pneumatic tires are disclosed that comprise the sulfur-crosslinked rubberizing mixture. The key conflict between tear propagation resistance, stiffness and heat build-up is solved by virtue of the carbon black being a nanostructured carbon black with a rough surface.