A lighting assembly comprising a housing including a front surface and a back surface, a plurality of light emitting elements on a printed circuit board (PCB) within said housing, and a reflector proximate the light emitting elements. The reflector comprises a plurality of reflective cups, wherein each reflective cup is configured to receive a respective light emitting element. The reflector is adapted to reflect light emitted from the plurality of light emitting elements in accordance with a desired light distribution pattern.