Example embodiments relate to distribution of a profile from a server to a client. In example embodiments, a server enables an administrator or other user to embed a file into a profile, where the profile is a structured document including the file and a storage location for the file on the client. The server may then transmit the profile to the client, which, upon receipt of the profile, may extract the embedded file from the structured document to a storage location on the client specified in the profile.