Disclosed are systems, apparatus, methods and computer-readable storage media for determining whether to continue relationships in an online social network. For example, a server can maintain data entries in one or more database tables. A given data entry can include: an identification of an entity, an identification of a user having a social networking relationship with the entity, and an affinity score indicating an amount of interaction by the user with the entity. For each entry, a ratio of the affinity score to a measure of an amount of content associated with the entity and published in a feed accessible by the user can be determined. Depending on the implementation, such ratios can be compared with a threshold and/or ranked to identify candidates for discontinuing social networking relationships.