A content syndication system is disclosed where a syndicated data feed entry may include whatever information contributed to the content of that feed entry. Doing so allows business reporting and analytics tools to consume both the feed information (e.g., a summary of a report) and the underlying data (e.g., a collection of database records). A feed-reader application that does not understand the extended feed data (i.e., the information which contributed to the content of the feed entry) simply disregards the extended content. Thus, the extended feeds may be included in email messages, documents and other packaging and delivery mechanisms since no additional information is needed to consume or render formatted content.