Online purchases by users/buyers are facilitated by an online hosting company operating an online website for providers/sellers/merchants. The merchant establishes criteria used to identify potential buyers. The online company would maintain a RSS feeder means. The user/buyer selects criteria at the online company regarding products and/or services desired and would be notified of availability by use of the RSS feed. The online company would match the user/buyer and the provider/merchant based upon the criteria provided by both. The online company would also provide secure credit/debit card pre-approval for user/buyers by establishing an account therewith. A notice on the merchant website would alert the user/buyer that the merchant is a participant/member in the online company. If the merchant is not a member, the user/buyer would be redirected to the merchant website.