A system for tracking the successful recommendation of a good/service comprising a mobile phone possessed by a receiver, a second mobile phone possessed by a recommender, the mobile phones send and receive communication messages; at least one database; and an intermediary system. The recommender composes a first communication message to the intermediary system including the mobile phone number of the mobile phone, a unique identifier of the recommender and a reference code for a good/service associated with the selected good/service. The intermediary system receives the first communication message; parses the message to identify separate information included therein; creates a new referral record including the unique identifier of the recommender, the mobile phone number of the mobile phone and the reference code for the recommended good/service; composes a recommendation message recommending the recommended good/service and sends the recommendation message to the mobile phone using a phone number having a unique identification.