Disclosed here are methods, systems, paradigms and structures for determining fraudulent content in a social network. The methods include identifying a plurality of users of the social network who perform a plurality of tasks within the social network in a lockstep manner. In the method, the plurality of users are determined to be performing a given task in the lockstep manner when the plurality of users each perform the given task within a predefined duration of time, where the predefined duration of time is associated with the given task. The method further includes identifying content data generated by the performance of the plurality of tasks by each of the plurality of users. The method further includes determining at least a portion of the content data generated by the performance of the plurality of tasks as fraudulent content.