A streaming content management apparatus and method for recording and replaying video and audio data using a real time video indexing function are provided. A streaming content management apparatus of a multimedia broadcast receiver includes a recording unit for recording an incoming content stream in units of segment together with indexes and a player for replaying the content stream recorded by the recording unit in response to an index that is input to request playback from a segment corresponding to the input index. The streaming content management apparatus divides the streaming content incoming through a broadcast channel in units of segment and stores segments of the streaming content with storage index and chapter information such that it is possible to quickly retrieve a playback position using the storage index or chapter information.