Invention Grant
- Patent Title: Using companion ads in adlite rich media
- Patent Title (中): 在adlite富媒体中使用随播广告
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Application No.: US13186300Application Date: 2011-07-19
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Publication No.: US09078025B2Publication Date: 2015-07-07
- Inventor: Sudharsan Vasudevan , Suhas Sadanandan
- Applicant: Sudharsan Vasudevan , Suhas Sadanandan
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Mauriel Kapouytian Woods LLP
- Agent Lana Akopyan; James Woods
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/2343 ; H04N21/44 ; H04N21/262 ; G06Q30/02 ; G11B27/034 ; H04N21/854 ; H04N21/24 ; H04N21/242 ; H04N21/2662
Abstract:
The present invention provides techniques relating to rich media advertising. Techniques are provided in which an advertiser-provided image-based component of an advertisement creative is matched with an advertiser-provided audio component of the advertisement creative. A rich media advertisement may be served that includes the image-based component and a synchronously presented audio component. The image-based component and the audio-based component may be elements of a companion advertisement.
Public/Granted literature
- US20130024887A1 USING COMPANION ADS IN ADLITE RICH MEDIA Public/Granted day:2013-01-24
Information query
