A method and apparatus for tracking products and providing product information receives information from a user device at a product server. A user scans a Quick Response code (QR code) using a mobile communication device which transmits product identification information from the QR code and user device information to a product server. The product server determines product information associated with the product identified by product identification information received from the user device. The product information is transmitted by the product server to the user device. The information received from the user device can also be used to track the location of products and acquire user information.