Various aspects of the subject technology relate to systems, methods, and machine-readable media for providing a user with notifications about events in a social network. A system may be configured to determine that a number of events for a user have occurred on a social network, wherein each event for the user is associated with an entity, calculate a score for each event based on a profile for the user and a profile for the entity associated with the event, and generate a notification for the user, wherein the notification comprises a plurality of information elements, wherein each information element is associated with one of the events in the number of events, and wherein the plurality of information elements in the notification are prioritized based on the score for each of the events.