A gift presentation box includes an upper portion hinged to a lower portion and a movable article mount for supporting an article to be presented in the gift presentation box. An articulated linkage includes a plurality of links connecting the article mount to other elements of the presentation box such that the articulated linkage moves the article mount from a stored position to a presentation position that is elevated relative to the stored portion when the upper portion of the box is moved from a closed position to an open position.