TA mobile terminal is provided that is capable of controlling content displayed on a display device thereof. The mobile terminal may include a transparent display including a first surface and a second surface that overlap each other and that display content and sense a touch input, a memory that stores at least one application including a plurality of control functions for controlling the content, and a controller that may implement the application in response to a first touch input received at the first surface, and that may perform at least one of the plurality of control functions based on a second touch input received at the second surface when the application is carried out.