A driving device of an image display medium includes an electric field applying unit that applies an electric field between a pair of substrates of an image display medium including first particles of which a first start voltage and a first end voltage vary depending on a variation in external environment and second particles of which a second start voltage and a second end voltage vary depending on the variation in external environment, an external environment acquiring unit, an information storage unit that stores information of an initial driving electric field for applying an adhesive force, the absolute value of which satisfies the first start voltage