An exemplary method includes a computer-implemented media clip sharing system receiving, from an end-user of a media distribution service that distributes a media program, a request to share a clip of the media program to a social network and, in response to the request to share the clip of the media program to the social network, identifying a sponsor of the media program in the media distribution service and sharing the clip of the media program and data representative of the identified sponsor to the social network. Corresponding systems and methods are also described.