An applicator device (10) for storing and applying a substance (20) to be applied, in particular a cosmetic substance, comprising: a container (30) for the substance having a container opening (32), an applicator implement (40), an adjustable stripping element (50) for the applicator implement, which is arranged at least partially in the region of the container opening, and an adjusting device for the action of the stripping means. The adjusting device (70) is formed by an actuating element (60) movable with respect to the stripping element for reversibly changing the stripping element, wherein the position of the actuating element is adjustable with respect to the stripping element by way of the adjusting device, and a crumple zone (34) in the container, by way of which the length of the container can be reversibly changed in the longitudinal direction, wherein the position of the actuating element is adjustable with respect to the stripping element by the change in length. The container substantially comprises an inner container casing (36) and an outer container casing (38), wherein the outer container casing (38) has the crumple zone (34) which is between a first outer container casing end (38a) and an open second outer container casing end (38b).