To make it possible to easily and accurately form a cutout indicative of the presence of a code in printed matter. An apparatus according to the present invention includes a unit configured to determine a position of attachment of a code including voice information in an image and an attaching unit configured to attach a mark in a position based on the determined position of code attachment in the image, wherein the mark indicates a position to be cut out from a sheet, on a side of which the image and the attached mark are to be printed and a cutout caused by the cutting indicates a position of code attachment.