To perform appropriate travel control of a vehicle without applying an uncomfortable feeling to a driver, an ideal travel locus, that is a travel locus that becomes a target when travel control of the vehicle is performed, is set, plural guide target points which guide the vehicle when the travel control is performed are set on the ideal travel locus, and when the vehicle is guided to the guide target points, the vehicle is guided by making a degree of influence when the vehicle is guided at the plural guide target points different from each other. With the configuration, in a portion having a low degree of importance on the ideal travel locus, when the vehicle is guided by reducing the degree of influence of the guide target points, since the vehicle is guided in a state that a compelling force is small, the vehicle can be guided without applying an uncomfortable feeling to the driver. Further, in a portion having a high degree of importance on the ideal travel locus, when the vehicle is guided by increasing the degree of influence of the guide target points, since the vehicle is guided by a large compelling force, appropriate travel control of the vehicle can be performed.