A garment holding device comprises a main sheet of material rollable in a rolling direction and at least one cloth attachment means attached to said main sheet, wherein the main sheet is provided with at least two elongated elevated zones on the front side of the main sheet, essentially mutually parallel arranged at or near the edges of said main sheet and parallel to said rolling direction. The main sheet maybe bendable at a plurality of bending lines, each bending line being arranged essentially perpendicular to said rolling direction, or it may be continuously bendable.