According to some embodiments, a service list including a plurality of available services is displayed via a web-based display on a remote client device. Each available service may be, for example, associated with meta-data available at a server. A user selection of at least one of the available services may then be received. A platform list, including a plurality of potential execution platforms, may be displayed to the user and a user selection of one of the potential execution platforms may be received. The server may then automatically generate application code based on the selected available service, the meta-data associated with the selected available service, and the selected execution platform.