Methods, systems, and subsystems for identifying and accessing multimedia content are provided. One system is specifically provided for automatically selecting a content source for accessing a movie that is accessible from multiple content sources. Account log-in information for at least one of the content sources, cost preferences, and quality preferences are stored in computer memory. A processor is in data communication with the account log-in information and the stored cost and quality preferences. Programming causes the processor to automatically select between the content sources through which the movie is accessible; the automatic selection is restricted to: (a) content sources for which the account log-in information is stored, and (b) content sources for which no account log-in information is necessary. The automatic selection is based on a comparison of the stored cost and quality preferences to actual cost and quality information associated with the content sources.