A computer-implemented method of generating a presentation including a plurality of slides, the method comprising: storing a first slide and a second slide, each slide having one or more content elements; selecting, based on the one or more content elements of the first slide or the second slide or both, a slide transition from a set of slide transitions, each slide transition in the set of slide transitions defining how display of one slide changes to display of another slide; displaying the first slide; and, subsequently changing display of the first slide to display of the second slide in accordance with the selected slide transition. An electronic device and computer program product are also provided.