A method and system are disclosed for mapping multiple applications or services from a single tag. A tag is deployed in a product that stores multiple intent records, the first of which maps to a client multiplexing component. The client multiplexing component, resident on a user device, is automatically initiated upon establishment of a communications link between the user device and the tag. The client multiplexing component then reads each subsequent record on the tag and selectively launches the application or service on the user device. Any data to be written back to the tag is communicated from the corresponding application or service through the client multiplexing component.