Techniques are provided for a peer-to-peer web traffic management. A first mapping between identifiers and peers in a network is established. Upon receiving a first request associated with a first identifier and classifiers, based, at least in part, on the first identifier, a first peer retrieves a first global counter snapshot and a first local increment counter, and uses them to determine whether the first peer can service the first request. If the determination is positive, then the first peer services the first request, and updates the first local increment counter. If the first local increment counter exceeded a threshold value, then the first local increment counter is transmitted to a second peer, and then reset to zero. In response to the first peer receiving a first global counter associated with the first global counter snapshot, the first global counter snapshot is updated with the first global counter.