A tracking system comprising a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor is provided. The storage medium of the tracking system includes instructions for receiving a request for content from a device using a first shortened content address, the first shortened content address including a shortened content address base and a first link identifier. The storage medium further includes instructions for determining a content address identifier associated with the first shortened content address and instructions for searching the device for a cookie associated with the content address identifier, the cookie including a cookie link identifier. The storage medium also includes instructions for providing the content to the device using the first shortened content address when the cookie is found on the device and the cookie link identifier is the first link identifier and instructions for providing the content to the device using a second shortened content address when the cookie is found on the device and the cookie link identifier is not the first link identifier, the second shortened content address including the shortened content address base and the cookie link identifier. The storage medium further includes instructions for generating a new link identifier when the cookie is not found on the device and instructions for providing the content to the device using a third shortened content address when the cookie is not found on the device, the third shortened content address including the shortened content address base and the new link identifier.