A system that incorporates teachings of the present disclosure may operate, for example, according to a method for identifying subsets of blogs from a collection of blogs according to a relevance of each subset of blogs to one of a plurality of media programs deliverable to a plurality of subscriber devices, determining for each subset of blogs one or more trends, detecting a subscriber device from the plurality of subscriber devices, selecting a media program from the plurality of media programs, selecting one of the subsets of blogs that is relevant to the media program, and supplying the subscriber device the selected subset of blogs with the one or more trends determined for the select subset of blogs. Other embodiments are disclosed.