An apparatus, method, and system for determining geofence data based on estimated time of arrival are provided. At a computing device, geofence data is determined, wherein geographic boundaries associated with the geofence data are based on a given estimated time of arrival (ETA) from one of the given location and a current location of a handheld communication device. Given location data associated with the given location is transmitted to the handheld communication device, via a communication interface, when the current location of the handheld communication device and the given location are each within the geographic boundaries such that the handheld communication device is transportable to the given location within the given estimated time of arrival.