A data message is received from a machine-to-machine (M2M) device over a mobile communication network. The data message includes: a Machine Identification (MID) number of a machine coupled to the M2M device and/or an identifier of the M2M device; location information of the machine; and an alert based on a condition of the machine satisfying a service or alarm criterion. A database associated with the application server is searched for different solutions for the machine satisfying a service or alarm criterion. The machine is then matched with one or more providers that can service the machine for each solution. A tailored response data message, based on the machine location information, the identified condition and the matched provider(s), is sent to the user of the machine.