The invention relates to a method for applying a marking on an object, wherein the object is moved in an advance direction relative to a marking head comprising a plurality of marking devices and the marking is applied on the object by means of the plurality of marking devices during the relative movement between the object and the marking head. For applying the marking on a predetermined marking area relative to a transverse direction, which extends transversely to the advance direction, a position of the object in the transverse direction is determined and based on the determined position of the object in the transverse direction a first number of marking devices is deactivated and a second number of marking devices is activated, wherein the marking is applied on the object by the second number of marking devices. The invention also relates to a marking apparatus for applying a marking on an object.