Methods and apparatuses to provide services to people who wish to make connections for real time communication, such as live telephone conversation, chat, video conferencing, etc. In one embodiment, a method includes: providing a seller with a code to be embedded in a document, the document to be distributed by the seller, the code to generate a display of a call button when the document is displayed; in response to a selection of the call button, initiating a process to make a telephonic connection between the seller and a buyer; and charging the buyer on behalf of the seller for a service delivered by the seller over the telephonic connection to the buyer.