Invention Grant
- Patent Title: Server side mobile audience intelligence creation
- Patent Title (中): 服务器端移动观众智能创建
-
Application No.: US13240514Application Date: 2011-09-22
-
Publication No.: US09106709B2Publication Date: 2015-08-11
- Inventor: Mahi Desilva , Sameer Merchant , Lawrence W. Moores
- Applicant: Mahi Desilva , Sameer Merchant , Lawrence W. Moores
- Applicant Address: NO Oslo
- Assignee: OPERA SOFTWARE ASA
- Current Assignee: OPERA SOFTWARE ASA
- Current Assignee Address: NO Oslo
- Agency: Birch, Stewart, Kolasch & Brich, LLP
- Main IPC: G06F15/16
- IPC: G06F15/16 ; H04L29/08 ; G06Q30/02

Abstract:
The present invention is directed toward a method and system for tracking webpage requests from web browsers without invading the privacy of the corresponding users. A server receives the webpage requests, and extracts from each of them a user-neutral identifier and URL. The server creates records of these webpage requests, and these records are used to create and update profiles for the corresponding user-neutral identifiers. Since the user-neutral identifiers are not tied to user-specific information, the profiles are made anonymous and user privacy can be protected. However, since each user-neutral identifier is tied to a particular web browser, useful information regarding individual browsing behavior can be obtained. Furthermore, the requested URL's can be categorized before being used to update the profiles, thus eliminating concerns that a user's browsing activity might be tracked from website to website.
Public/Granted literature
- US20130080498A1 SERVER SIDE MOBILE AUDIENCE INTELLIGENCE CREATION Public/Granted day:2013-03-28
Information query