A method and system for organizing digital photographs is disclosed. A plurality of digital photographs are obtained. Each digital photograph in the plurality is analyzed to obtain metadata related to the digital photograph and/or photograph content information related to the digital photograph. The metadata and/or the photograph content information is then analyzed. The plurality of digital photographs are automatically organized into clusters. Each cluster is associated with one or more predetermined cluster parameter. Each cluster parameter is associated with a metadata item. The digital photographs are then displayed (e.g., in a web page) on a computing device in accordance with the cluster parameter(s). One or more of the digital photographs are reorganized into a different cluster each time additional metadata related to the one or more digital photographs is received.