A computer-implemented method for creating a social network of members of a virtualization infrastructure. At a virtualization infrastructure manager, at least a portion of the members of the virtualization infrastructure are identified. Parent/child relationships of identified members of the virtualization infrastructure are identified. A social network of the identified members of the virtualization infrastructure is generated based on the identified parent/child relationships. Affiliation relationships between parent members and child members of the virtualization infrastructure are established, wherein the child members can access shared message streams corresponding to the parent members, such that a child member can establish an association of a message from a shared message stream with an indication that the child member identifies with content of the message.